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Updated: Jul 23, 2019

This week 22 FerArts creatives were invited to YouTube space London by fellow local Ladbroke Grove lad Luke Hyams as part our contribution to the Kensington Narrators art archive project

Luke started his media career as a teenager with yctv which was a local youth project encouraging participation in media and broadcasting... Fast forward 2 decades and here he is as chief executive of emea youtube originals, giving us a very exclusive guided tour of the campus!

We had an introduction to how youtube has evolved tremendously over the years and how we can involve our own creative practice into this.

We learned about audience engagement and the stats that show 1.9bn logged in monthly users with half the viewers under 32